Just like when someone does agree with me they stop supporting me, like I have done with Nike. I don't agree with Nike's take on certain things and who they choose to represent them, so I no longer buy their products. Now I am going to have to turn my back on one of my favorite brands, The North Face.

Apparently The North Face doesn't agree with or support the oil and gas industry, so I can no longer support or agree with them.

In a story that has now gone viral, the CEO of Innovex an oil and gas company out of Houston with an office here in the Basin. The company was trying to buy a North Face Jacket for each of there employees for Christmas but the order was cancelled by The North Face.

In a statement to local news station CBS7, CEO Adam Anderson said:

The company providing the jackets said The North Face doesn’t want to support the oil and gas industry in the same way they’d reject the porn industry or tobacco industry.

“They told us we did not meet their brand standards,” Anderson said. “We were separately informed that what that really meant is was that we were an oil and gas company.”

The irony of The North Face denying service to an industry that provides its ability to make and sell its products isn’t lost, either.

“The recreational activities they encourage are all ones that require hydrocarbons to make the products, to provide the means to get to whatever activity folks want to perform,” Anderson said. “It’s just so intertwined with everything that we do.”

Adam Anderson responded to The North Face's action with a four page letter to LinkedIn that has now gone viral.

Now, will I destroy or get rid of The North Face products I already own, the answer is NO, but will I continue to purchase from this company, again the answer is NO! In doing some research for writing this I have also learned the Patagonia company feels the same way as The North Face Company when it comes to oil and gas.

Good Luck to the companies who don't believe in the oil and gas industry. Good luck shipping all those products and I guess you won't be wrapping them in plastic or hanging them on plastic hangers anymore.

When people really realize what all the oil and gas industry provides, I think they would take a step back.

Gwendolyn McCown