New Kid’s Gym Opening In Midland

Midland is getting an all-new unique one-of-a-kind facility for children of all abilities. "We Rock The Spectrum" is hosting their  grand opening tomorrow (Saturday, July 16th.) They are located at 4610 N Garfield St, Suite B5, in Midland. They are just north of Chili's.

The celebration is open to children of all abilities. Children will be able to play with all the specialized equipment, including the trampoline, swings, and the fan-favorite zip line. It will be held at 4610 N Garfield St, Suite B5, Midland, TX 79705 on Saturday, July 16th from 10am to 5pm. Admission is $15 per person with treats and refreshments sponsored by non-profit organization My Brother Rocks the Spectrum Foundation.

We Rock the Spectrum Kid’s Gym, an international children’s gym franchise, announces the Grand Opening of its location: We Rock the Spectrum – Midland. The opening will be accompanied by a celebration on Saturday, July 16th at the new gym, 4610 N Garfield St, Suite B5, Midland, TX 79705, from 10 am to 5 pm. Families with children from all walks of life will get to experience a breadth of sensory and physically beneficial activities within a safe, clean, and controlled environment. We Rock the Spectrum is a franchise opportunity that provides sensory-safe play for kids with autism, special needs, and neurotypical development. Each gym features twelve pieces of therapeutic equipment designed to work with many of the sensory processing issues that children on the spectrum face while providing all children with the sensory diet necessary for improved learning and neurological development. For example, the zip line helps children with vestibular sensations and sensory feedback, while allowing them to better develop upper-arm and core strength. Each We Rock the Spectrum location offers unique classes, children’s day camp opportunities, arts and crafts, additional pieces of play equipment, and more. An autism mom from California, Dina Kimmel, is the CEO and Founder of We Rock the Spectrum. Kimmel opened the first gym in Tarzana, California after her son was diagnosed with autism and she struggled to find a safe place where both her son and her daughter (neurotypical) could go together. The motto for all We Rock the Spectrum gyms is “Finally a place where you never have to say I’m sorry!” Under her leadership, WRTS facilities have been able to offer essential childcare for special needs families throughout the COVID-19 pandemic.

Brandon and Jordan Ireton are the new owners of We Rock the Spectrum – Midland. They have two sons, Hudson and Henry. Hudson was diagnosed with autism at 20 months old. At the time of his diagnosis, the waitlist to get into therapies in West Texas was/is roughly about two to three years. They knew that they weren’t the only ones in their community who needed more resources for their child and they wanted to be able to see both their sons go to the same place and play together safely. Their quest to find such a place that provided both Hudson and Henry the environment they needed to thrive brought them to We Rock the Spectrum. “The first time we walked out of We Rock the Spectrum gym, we knew it was something special,” said Brandon Ireton. “Our son, who has autism, had a blast and my wife finally felt comfortable enough to allow Hudson to play without worry.” After learning about the mission of We Rock and its goal for inclusion for kids of ALL abilities, it was an easy decision for the Ireton’s to join the franchise ownership. They are thrilled to be able to bring this much-needed resource to the West Texas area.

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